quizzical.net — now with Jesus!
October 5th, 2007 by Quizzicus
I installed Google AdSense just about an hour ago, and jumped on the refresh button, eager to see what insights their world-class algorithm would find in identifying the content of quizzical.net, and matching it with ads. The site loaded, and…
Nothing. The page appeared exactly the same as before. Was the CSS breaking Google’s supplied code? Was the PHP parser removing something? Was Google refusing to serve the ads for some reason? I tried putting the code in different places. Still nothing. After scratching my head for far longer than I should have, it occured to me that perhaps my Adblock Plus list subscription was preventing the ad from rendering. I checked the blockable items list, and appearing in red was “http://pagead2.googlesyndication.com/”. I removed the filter rule and tried reloading again.
Finally, an ad box popped up, exactly as I had intended it. There were two ads, and they both linked to quiz sites. An honest mistake. Many a human friend, upon seeing the name of this site, has assumed that it would be a quiz site, perhaps similar in nature to Emode. Upon loading the site, however, any human will recognize that it is not a quiz site but a plain old blog. Google, though, still decided to link to quiz sites. This doesn’t bother me though, as it may end up killing two birds with one stone. In my hypothetical situation, a quiz-hungry quiz maniac stumbles upon quizzical.net while hunting for quizzes. Disappointed to find a mere blog instead, a glimmering AdSense ad in the corner catches his eye. “Quizzes! Pay dirt!,” he says to himself as he exits my site in hot pursuit of his next fix, earning me a nickel in the process. Cha-ching!
Anyway, I reloaded the site a few more times to see what else would come up, and I got stuck on Christian ads (of course, saying both the C-word and the J-word in this post probably isn’t going to help me in this regard). Now why would Google think to serve Christian ads on quizzical.net? Evangelical Christians are in no way my target audience, I don’t mention our Lord and Savior (I think I’m painting myself into a corner here) anywhere on the site, and I’m an atheist. I scour the site, and finally notice that the latest post contains the words “commandment”, “thou shalt”, and “thy”. Really? This is enough to make quizzical.net a Christian site? Now, some in my situation would say, “well, praise the Lord and pass the loot!,” but I had been hoping that these ads would complement the content of my site. Also, I don’t think I’d make much money off of them, as the sort of people I expect to visit quizzical.net might not be the sort seeking to strengthen their personal relationships with Jesus.
Well, maybe the Christian ads will disappear after a few unrelated posts. Or maybe evangelicals will dig my site. Time will tell.